Telling Your Business Story with Emotional Impact

The news about Nike’s purpose-driven marketing and how successful it has been is everywhere. A recent feature the Newsday Long Island Business section goes into detail about Nike’s controversial ad with the former NFL quarterback Colin Kaepernick. Most brands steer clear of this kind of advertising for fear of customer alienation. What was the reaction to Nike? Their stock and sales are going up, up, up. 

Why is Nike so successful? 

What they do is purpose-driven marketing. 

As Newsday points out, “While purpose-driven marketing can be a land mine for some companies, others like Nike have found it a useful way to appeal to their core demographic and differentiate themselves in an increasingly polarized political landscape.”



Read More
Desander Mas
Are You Ready to Meet New York State's New Anti-Sexual Harassment Mandate?

Sexual harassment awareness has been a hot topic in light of the #metoo movement, and now New York State has passed legislation requiring all companies with 15 or more employees to provide mandatory sexual harassment policies and training, even to interns. 

By January 1, 2019, every employer must have a written sexual harassment policy and provide sexual harassment awareness training.  

Read More
Desander Mas
Telling Your Story – Why it Matters

A recent New York Times front-page article speaks about “Baring a Bit of Your Soul to Connect with Voters.” The premise is that a highly personal touch in story-telling “… can help to spread a candidate’s story in a way that…can inspire donations.” Unlike typical advertisements, candidates share not only their definitions of leadership, but also their beliefs, their experiences and their pain. These videos are so effective because candidates come across with authenticity and credibility.

In this world of exploding social media and competing priorities, how do YOU make a difference?

Read More
Desander Mas
Keeping up with Customer Service: When a Chat Bot Just Won’t Cut It

“Good morning, how are you today, Alexa?” “Siri, where is the nearest health food store?” #ThisistheWorstAirline

Technology advances are changing our everyday lives at home. We use Artificial Intelligence and social media to let our friends, our neighbors - and ourselves - know what we want and when we want it. And we use these emerging technologies to interact with companies, whether making purchases, finding out what’s new, or letting the whole world know about our experience (usually when it’s highly negative).

Read More
Who is the Customer?

Let’s answer some basic questions: Who is the customer? What is customer service? How do you create customer service excellence?

We define a customer as anyone that we serve. That means that there is no difference between our internal customers – serving our fellow employees and management – or our external customers that purchase our goods and services. The customer isn’t someone who exists only between 8am and 5pm. By encouraging and promoting this within your organization you reinforce the skills and attitudes of customer service excellence that are beneficial to your employees and to your paying customers.


Read More
Desander Mas
Are You Making the Impression Your Organization Deserves?

In the high-stakes world of donor dollars, foundation grants, and community competitions … how are you faring? Competition is fiercer than ever, time and attention given to your services is way down, and your digital footprint can live in infamy. You have probably updated the information in your presentation to reflect your latest successes and numbers … but when was the last time you updated the way you present yourself and your organization?

Read More
Jan Mercer Dahms
Leverage Your Staff’s Expertise to Help Sell Customers– and Improve Your Profitability

Just like Windows 95 is so last century, so is thinking that only you or your sales reps can bring in new business. Just as you know about updating your technology regularly, you also need to update your selling strategy. When you help maximize your customers’ sales potential, you’re strengthening your own organization in teh process — and your own profitability.

Read More
Jan Mercer Dahms
Who needs a SWOT to succeed?

Even for the savviest organization, maintaining a balance of meeting payroll, paying vendors, and finding ways to expand the business can be an incredible challenge. So how can you find more opportunities to cultivate the loyal, profitable customers that keep your business running smoothly? 

Read More
Jan Mercer Dahms
The Evolving Customer Experience, the Path to Lifetime Value

Just like Windows 95 is so last century, so is thinking that only you or your sales reps can bring in new business. Just as you know about updating your technology regularly, you also need to update your selling strategy. When you help maximize your customers’ sales potential, you’re strengthening your own organization in the process – and your own profitability. 

Read More
Jan Mercer Dahms