Five Myths About Corporate Culture, And Five Strategies For Cultivating A Great One

While the importance of workplace culture is well-understood, how to build a great culture is less established.  In the research and work I did leading to my upcoming book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (published by Nicholas Brealey, an imprint of Hachette Book Group on March 13, 2018), I identified five common myths  about culture-building -- as well as five strategies for cultivating a unique, healthy, sustainable organizational culture.


Go HERE to read this Forbes article by Denise Lee Yohn .

Desander Mas