About Us & Our Team
How We Make a Difference
Since 1995 SMLr, Inc.
providing custom designed management and staff development programs onsite and online
Certifications
New York City MWBE & EBE Certified
Nassau County MBE Certified
New York State SDVOB (Service-Disabled Veteran-Owned business)
Port Authority New York & New Jersey MBE Certified
Our Team
desander Más
Desander Más, President of Shields Mas Learning Resources, Inc., is course developer, facilitator and keynote speaker. He has more than 30 years experience providing staff and management courses to City Government, Universities and the private sector. Among the courses developed and implemented are customer service programs implemented by thousands of supervisors and front line personnel of the Agencies of the City of New York and the Colleges and professional Schools of the City University of New York (CUNY).
Carol Shields
Carol is the co-founder of SMLR, Inc. and Vice President of Administration. A Baruch graduate and former stock analyst, Carol co-launched SMLR, Inc., with Desander in 1994. In addition to managing operations for SMLR, she has for the last 20 years provided clients, such as the National Labor & Management Conference, with her expertise in managing client conferences.
Analiza Quiroz Wolf
Analiza Quiroz Wolf is certified by the City of New York as an WMBE and by NYS as SDVOB. As a certified executive coach who has 20+ years of experience coaching and facilitating professional development. Analiza supports leaders from new employees to C-suite leaders, superintendents, and CEOs to strengthen their organizations and expand their impact. Analiza is also an Adjunct Professor at NYU’s Wagner Graduate School in HR, Talent, and Leadership and sits on the Taylor Morrison corporate board (NYSE: TMHC) as a Board Fellow. Her leadership journey spans roles as CEO of a NYC charter school network, Brand Manager at a Fortune 200 company, Board Member of an AI start-up, and Captain in the U.S. Air Force. She holds dual degrees (BA and BS) from Stanford University, an MBA from Northwestern’s Kellogg School of Management, and a Master’s in Educational Leadership from the Broad Center (now at Yale). Analiza is also a Fulbright Scholar, Pahara Fellow, and member of the Aspen Global Leadership Network.
Devin Shields-Mas
Devin Shields-Mas is a business development consultant and facilitator with Shields Mas Learning Resources (SMLR), where he supports the design and delivery of high-impact workshops, trainings, and advisory engagements. He brings deep, real-world operating experience to SMLR’s work with organizations seeking to strengthen leadership, communication, and performance through practical, results-driven learning.
Devin is a graduate of New York University with a degree in Business Communications, a foundation that informs his focus on clear messaging, persuasive storytelling, and effective professional interaction. His combined experience as an operator and advisor strengthens SMLR’s ability to deliver learning experiences that are practical, relevant, and outcome-focused.
Charis Warchal
Charis Warchal, M.A., is an award-winning corporate communicator, writer, strategic planner, media professional, and branding/reputation advisor. Charis' expertise is in strategic executive messaging and customer/sales and employee education communications aligned to brand values and standards. She supports organizations with critical communications, including annual reports, corporate responsibility reviews, white papers, and policy handbooks. She has worked with brands such as Verizon, Barclays, and many other Enterprise and Small Businesses.
Christine Shields
Christine Shields, JD, provides her expertise in consulting and facilitation in learning & development to a spectrum of diversified organizations that include City Government, Universities and the private sector. Christine has practiced law for more than 30 years litigating in New York and Federal Courts, and in her spare time has a private practice in Elder Law and estates and Trusts.
Justin Cellini
Justin Cellini brings over 15 years of instructional experience, specializing in curriculum design, multimedia learning, and the integration of emerging technologies in the classroom. His work is dedicated to making complex learning, social and historical concepts accessible to diverse learners through structured frameworks, engaging media, and thoughtfully scaffolded instruction.
In addition to his classroom teaching, Justin publishes curriculum-aligned content on online platforms such as YouTube, utilizing his skills in audio and video production to reinforce key concepts and extend academic support to a broader audience.
His professional interests include leveraging artificial intelligence to streamline curriculum development, enhance differentiation, and increase access to instructional resources. Justin creates high-impact learning materials, including modular lessons, interactive assessments, and documentary-style instructional videos.
Justin holds both a B.A. and an M.A. from Stony Brook University, where he studied history and political science. His commitment to instructional innovation and media-rich pedagogy aligns with his broader mission to foster historical literacy, analytical thinking skills, and a curiosity about the world.
Chelsea Shields-Más
Chelsea Shields-Más, PhD, specializes in instructional design with more than 10 years experience as a college professor in creating innovative instructional techniques in the classroom. Techniques that motivate participants to increase their awareness and apply learned skills in their personal and professional lives.