About Us & Our Team
how we make a difference
Enhancing the Customer Relationship Experience: Communicating value in the reputation economy is measured by how effectively your organization lives up to the values it communicates in the services it provides. As a result of our programs - from assessments, hiring tools, diversity & inclusion workshops to developing and managing the customer service team - your organization’s front-line and management teams will deliver a customer relationship experience that enhances your reputation, increases opportunities and reinforces your leadership.
Developing Your Social Media Story: Working with our partner, we help you “Thrive in the Reputation Economy” by creating a compelling and succinct story for social media of who you are and why you make a difference. A story that defines why you are in a position of leadership as a “thought leader” in your industry.
Enhancing Your Brand Value: Having a compelling story begins with social media and follows with honing your company’s executives’ skills and awareness to communicate about your Brand, its story and its values. Through our comprehensive Communicating Brand Value program, your executives develop a personalized delivery methodology that is thoughtful, compelling and concise — and gains attention and leads to more prospects, clients and investors to “Yes.”
Professional diversity and commitment to excellence is our strength. As a NYC and Nassau County Certified Minority Business Enterprise (MBE) and NYS Service-Disabled Veteran-Owned Corporation, the Shields Mas Learning Resources' team provides clients with the tools they need to develop a dynamic service and sales organization and management professionals.
Desander Más, President of Shields Mas Learning Resources, Inc., is course developer, facilitator and keynote speaker. He has more than 30 years experience providing communications skills and attitudinal awareness training to major organizations in both the private and public sector. He has developed and implemented motivational programs, sales, product and service programs with Pfizer, Inc., GMAC, International Harvester, the City of New York and the City University of New York.
Carol is the co-founder of SMLR, Inc. and Vice President of Administration. A Baruch graduate and former stock analyst, Carol co-launched SMLR, Inc., with Desander in 1994. In addition to managing operations for SMLR, she has for the last ten years provided clients, such as the National Labor & Management Conference, with her expertise in managing client conferences.
Delrita Blackwood, is an MBA professional with 20 years of experience in training and software delivery solutions to a fast-paced pharmaceutical and communications industry. She's personally worked with more than 6,000 field sales representatives. She is an innovative team contributor with business acumen to successfully gather and identify requirements from field sales teams, IT, procurement, marketing, and service teams, plus, delivering projects based on stakeholder's acceptance criteria.
LaCara Reddick is a consultant skilled at developing and implementing large-scale, mission-driven projects that advance organizational effectiveness. She has diverse work experiences with nonprofit, higher education and corporate sectors. LaCara played key leadership roles in advancing strategic organizational priorities while at The Children’s Aid Society. Prior to joining The Children’s Aid Society, LaCara served as special assistant to the president of Johnson C. Smith University where she acted as a liaison, spearheaded University-wide projects and managed board relations. LaCara holds a BS in Business Administration (Banking and Finance) from Johnson C. Smith University in Charlotte, North Carolina and an MPA in Nonprofit Management and Policy from New York University, Wagner School of Public Service. She is an American Express Leadership Fellow and a Rotary Ambassadorial Scholar, where she studied international affairs at the University of Ghana, worked in village schools and promoted peace.
Charis Warchal, M.A., is an award-winning corporate communicator, writer, strategic planner, media professional, and branding/reputation advisor. Charis' expertise is in strategic executive messaging and customer/sales and employee education communications aligned to brand values and standards. She supports organizations with critical communications, including annual reports, corporate responsibility reviews, white papers, and policy handbooks. She has worked with brands such as Verizon, Barclays, and many other Enterprise and Small Businesses, helping them achieve their business outcomes by aligning their internal and external communications programs to company strategy.
Christine Shields, JD, provides clients her expertise in working with customers in a spectrum of diversified backgrounds that range from the University setting to clients in the wine and spirits industry. Christine has practiced law for 20 years litigating in New York and Federal Courts, and in her spare time has a private practice in Elder Law and estates and Trusts.
Chelsea Shields-Más, PhD, specializes in helping organizations increase income and maximize bottom line results by effectively managing the customer service process. By providing new ways of thinking, redirecting attitudes and enhancing self-awareness Chelsea’s innovative instructional techniques motivate front-line personnel to apply positive behavior change that impact the bottom line. With over 5 years of instructional experience, Chelsea provides clients with a wealth of learning capabilities. Her special projects included programs in presentation skills, selling skills and Customer CARE.