It all starts with the SWOT
SMLR’s SWOT analysis provides a framework for analyzing an organization's strengths and weaknesses, and the opportunities and threats that it faces in the service you provide and/or in sales results you are obtaining. This realistic and rigorous analysis provides an understanding of the competition resulting in insights that will enable an organization to develop a coherent and successful competitive position in the marketplace. It can be used as an initial strategy formulation, or as a more complex strategy tool. You will gain insights as to what perceptions your customers have of your organization and what specific actions are needed to enhance your reputation and improve performance
What characteristics of your service and/or sales are seen by customers as outstanding, and an advantage over others?
What characteristics of your service and/or sales of your organization are perceived as disadvantages?
What are the elements in your business environment could your service and/or sales functions capture differently to realize even more revenue, brand awareness or employee engagement?
What are the elements in your business environment that your service and/or sales functions could cause trouble for your organization?