Developing Your Compelling Story
As our partner and master storyteller Maarten Schäfer emphasizes, “Marketing is emotional. In this time of information overload, people do not want more information. They want a story they can relate to. The message in the story is received through the heart. People do want to know what your product or service can do, but they want to know if you can help them solve a problem.” Storytelling is about making a personal connection. It’s when an emotionally resonant story is shared with the right purpose and the right audience. It’s the first step in persuading your audience to reach out and discover you, your brand, your organization or doing business in your country.
Working with our partner, our consultative, personal videotaping process will result in your own unique story that will define your mission, your passion, what you do and who you are. Your finished video - perfect for social media - will connect with your audiences emotionally and with impact. The end result is a motivating, compelling video story that is uniquely you. For more information. .