The influence your organization has, regardless if it is profit or non-profit, will be measured by three factors:
Social Media: How effectively is your Social Media story is impacting your industry market?
Management’s Communication of Value: How effectively is your management and sales team team communicating and selling your company’s story and value to its clients and investors?
Customer Service: How effectively does your company live up to the values it communicates in the services it provides?
Shields Mas Learning Resources assesses each of these areas using a SWOT analysis:
What characteristics of your social media presence, presentations and/or sales and customer service are seen by customers as outstanding, and an advantage over others?
What characteristics of your social media presence, presentations and/or sales and customer service of your organization are perceived as disadvantages?
What are the elements in your business environment could your social media presence, service and/or sales functions capture differently to realize even more revenue, brand awareness or employee engagement?
What are the elements in your business environment that your social media presence, service and/or sales functions could cause trouble for your organization?